Pinewood embraces the British and Irish markets
Pinewood has already built a loyal following in the UK & Ireland
With immediate effect Compass Brands announces its appointment as the UK & Irish agent for Pinewood of Sweden.
From Småland, the heart of Sweden and birthplace of a few other well-known Swedish brands; IKEA, Husqvarna, Thule & KostaBoda, Pinewood has already built a loyal following in the UK & Ireland, especially in the Country & Dog Sports market sectors.
Co-founder of Compass Brands, Tomas Torstensson said: “We’re delighted to be working with Pinewood, a brand we have long admired and which shares all our values when it comes to quality, heritage, performance, style and importantly, customer service. As a Swede, I’m also personally thrilled to be representing a brand from my homeland.”
Mikael Hyltén, Sales Manager at Pinewood added: “Having established our new business model to work more closely with the British and Irish retailers, we are thrilled to have found a new partner in Compass Brands and value their understanding of both sides of the equation, Swedish culture on the one hand and the British & Irish retail markets on the other.”
The brand will be supporting key retailers at many events throughout the country this year, details to be announced.
Established in 1996, Pinewood is a family-run business based in Småland, Sweden with a passion for life outdoors. Represented in Sweden and throughout Europe, Pinewood offers outdoor clothing designed for hunting, fishing, dog sports and the outdoors. Every seam in every garment is designed with expertise, knowledge and care in Värnamo. With its roots in the Swedish forest, Pinewood takes careful responsibility to ensure that sustainability and care of the environment are at the forefront of their design and manufacturing processes.
