Pentland Brands announces new chief finance officer

Pentland Brands, the name behind some of the world’s best sports, outdoor and lifestyle brands – including Speedo, Berghaus, Canterbury, ellesse and Mitre – has appointed seasoned executive, Graham Burridge, as its new chief finance officer (CFO).

Burridge has over two decades of experience in the consumer and retail sector, having held notable roles at WPP, Disney and Apple.

After graduating with a degree in Information Management with Accounting, Burridge started his career in auditing and is a qualified chartered accountant. He has held controllership roles, financial planning and analysis roles and finance directors’ roles in various companies including Apple, Disney Licensing and Disney Stores, where he was European CFO before becoming CEO.

As the former CEO of Disney Stores Europe, Burridge led the expansion of e-commerce into five European markets, previously driving remarkable growth in licensing toy revenue. Additionally, during his time as COO and CFO of Everymile at WPP, he oversaw their strategic business plan, including the technology platform and service provision programme.

In his new role, Burridge will take on the global responsibility of the Pentland Brands finance function, shaping the financial strategy and driving business performance. As a member of the Pentland Brands executive team, he will also be instrumental in helping the business deliver its ambitious business strategy and market growth plans.

Chirag Patel, Pentland Brands chief executive officer, said: “Graham has a remarkable track record in delivering transformation and growth. This, along with his comprehensive industry knowledge, makes him an invaluable addition to our exec team, and we’re excited to welcome Graham to the Pentland family in August.” 

Burridge said: “I couldn’t be more thrilled to be joining Pentland. They have a brilliant portfolio of brands and a fantastic leadership team with big ambitions. I’m looking forward to meeting the teams and working together in delivering portfolio growth, driving business success, and making a positive impact.”

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