Lyon Equipment to distribute Indiana Paddle & Surf products

Cumbria-based outdoor distributor Lyon Equipment has announced that it is taking on the exclusive UK and Ireland distribution of Indiana Paddle & Surf products.

Indiana is a Swiss company that started making award-winning skateboards in 1989 before diversifying into high-quality watersports equipment through its Indiana Paddle & Surf subsidiary.

Lyon Equipment will distribute a range of products specifically focused on the UK market including hydrofoils, wing foil boards (inflatable and hard), pump foil boards, specialist paddleboards (inflatable and hard) plus paddles and accessories.

“Having taken time to get to know them, we’ve been hugely impressed with Indiana Paddle & Surf; both the quality and attention to detail in their product design, and their team’s dedication, curiosity and expertise” says John Samways, Lyon Equipment Head of Sales and Marketing. “We share the same values – clean water and a healthy planet – so it’s good to learn that Indiana are committed to supporting the Surfrider Foundation. As we both see it, the longer a product is in use, the smaller its ecological impact is in relation to time. That’s why Indiana and Lyon Equipment both focus on providing quality and durable products.”

Arriving in March 2022, key Indiana Paddle & Surf products will include the Feather SUP board – one of the lightest boards on the market – the Race composite SUP board, and Indiana’s Wing Foil Carbon boards.

Indiana Paddle & Surf will be an addition to Lyon Equipment’s Watersports division which distributes quality, reliable watersports products with a portfolio including RTM kayaks, DAG and Zegul sea kayaks, Egalis paddles, plus Tahe and Nautix windsurfing products.

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