Premium and truly sustainable outdoor brand for children and teenagers, Isbjörn of Sweden, has partnered with service provider Raizemore to launch an initiative which allows customers to easily circulate their purchased garments.
This is another important step forward on Isbjörn’s journey to become fully circular by 2030 and a net zero company by 2045.
Piloting in Sweden before being rolled out globally, the service is integrated with Isbjörn of Sweden’s business system, making it very easy for customers to get an overview of their previous purchases and with just a few clicks, submit them for further resale in the second-hand market. As a customer, there is no need to wait for the garments to be sold, as they receive a voucher as soon as they are received and verified by Raizemore.
Jason McMillion, CEO, Raizemore, said: “The longevity and durability of Isbjörn of Sweden’s product range is a perfect fit with our service, and we’re looking forward to handling many garments, ensuring that they find new owners and are reused for a long time to come.”
With traceable environmental data, the service becomes an effective tool for Isbjörn of Sweden to increase even further the lifespan of sold garments, while creating more satisfied and loyal customers who now have an easy way to circulate their previous purchases.
Maria Frykman, CEO, Isbjörn of Sweden, said: “At Isbjörn of Sweden, we are constantly committed to driving sustainability and reducing our impact on the environment. As part of our ambitious ongoing sustainability plan, we’re incredibly excited to announce our collaboration with Raizemore, a pioneering platform for circular fashion economy. Together and with the help of our consumers we can all make a difference.”
Isbjörn’s DNA has always been to make premium, fit-for-purpose outerwear for children and teenagers and it was the first outdoor kids brand to become a bluesign® system partner. Protecting both children and the planet has been at the company’s forefront for nearly 20 years.