Columbia wants hikers to “Be the Goat” with latest spring footwear release
Columbia Sportswear is launching its new Facet 75 Mid OutDry hiking shoe. A key style for Spring 2023, the Facet 75 combines the best of the brand’s innovative technology in hiking footwear with the agility and performance of an athletic shoe.
The resulting product gives adventurers more traction and support to stay on the trail and climb over tough terrain with confidence. With the Adapt Trax™ outsole to provide exceptional traction in wet and dry conditions, the Facet 75 provides hikers with the freedom to work any trail like a goat.
The launch of Facet 75 coincides with a new ad campaign that celebrates the agility and nimbleness of a mountain goat, exhibiting attributes that can also be found in Columbia’s latest hiking shoe. The campaign injects the Facet 75 into custom executions across numerous media platforms to inspire people to explore their personal connection with the outdoors. The campaign video can be viewed online here.
“Most of us don’t set off from the trailhead looking to be the greatest hiker of all time,” said Shane Downey, Columbia’s Senior Director of Footwear Merchandizing. “Regardless of your aspirations on the trail, one thing is universal: you need the gear that leaves you feeling confident and capable. The Facet 75 is purpose-built with the DNA of trail running and athletic wear to truly deliver total traction and agility for today’s modern hiker.”
The Facet 75 is loaded with Columbia innovation. In addition to Adapt Trax, Columbia’s OutDry technology delivers a totally waterproof and breathable construction without the moisture issues that can weigh down traditional waterproof methods. The NAVIC FIT SYSTEM™ gives a natural midfoot lockdown, making a hiker feel more confident and secure as they go through difficult terrain. The midsole of the Facet 75 uses TECHLITE PLUSH, to deliver max cushioning and an exceptionally comfortable hiking experience.
The new shoe is available in men’s and women’s styles in several colorways. The Facet 75 retails for 125 GBP in the low version and 135 GBP in the mid version and is available on Columbiasportswear.co.uk, in Columbia stores and at select retailers.
Columbia’s key footwear style for Spring 2023 is just one of the latest offerings from Columbia and part of the company’s ongoing commitment to provide purpose-built footwear styles built for every season and activity. The brand’s growing footwear portfolio ranges from insulated winter boots, award-winning trail-running shoes and purpose-built footwear for technical hikers and passionate anglers. For additional details on Columbia footwear, go to: https://www.columbiasportswear.co.uk/c/footwear- shop-all
