OGIO ALPHA+ backpacks get an A+ for colour

OGIO Europe has released a new wave of their Alpha+ backpacks in a range of bright and lively colourways – including Purple Passion, Hyper Camo and Sage.

Created for those seeking adventure, the Alpha+ range is purpose made for outdoor pursuits such as hiking, mountaineering and beach days or a big day out in the city.

Cheerful colours are at the forefront of OGIO’s 2022 collections. Designed to make an impact, OGIO have set on a mission to inject colour into everyday products such as backpacks. The Alpha+ Purple Passion features black and white stripes, lavender purple and bright yellow detailing.

Fans of OGIO looking for the brightest design will enjoy Hyper Camo – a multitude of colours mixed together on a blue base. For those looking to stand out, Hyper Camo hits the mark.

Consumers looking for a colourful, but more understated colour option can opt for Sage – a design inspired by nature and the beauty of forests. Featuring an array of woodland greens, Sage is set to be a hit with hikers.

The moto for Alpha+ is “Fully loaded and fully equipped.” Referencing the extensive organisational features packed into the backpacks.

Each of the three new colourways has been created in two sizes – 25L capacity and 20L capacity. Users of the larger size can enjoy a 17” dedicated laptop pocket, complete with a padded sleeve for your device, two large volume water bottle pockets and a back panel security pocket to keep valuables secure.

The smaller size benefits from a 15” dedicated laptop pocket, complete with a padded sleeve for your device, two large volume water bottle pockets and a luggage passthrough strap, to keep you moving while you’re on the go.

Sales and marketing manager for EMEA, Michael Birch said: “The OGIO Alpha+ range is undeterred by any challenge, obstacle, or adversity: prepared for whatever it takes to accomplish your mission. The meticulous design provides all the smart features and organisation you need to be ready for anything.”

Owned by Callaway Golf Company, OGIO is a premium active lifestyle company alongside a portfolio of global brands, including Callaway Golf, Odyssey, TravisMathew, Jack Wolfskin, Toptracer and Top Golf. To view the full range of OGIO products, please visit:

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