Sales leader Jason McGibbon brings more than two decades of industry expertise to his new role.
“We are thrilled to welcome Jason as our new VP of Sales,” said Paul Connolly, President at Cascade Designs. “As a proven leader during complex periods of change, Jason has consistently demonstrated meaningful outcomes. Jason’s decades of experience and connection across the outdoor industry, paired with his international distribution channel expertise, make him the perfect fit to help deliver significant and intentional distribution expansion for our Cascade Designs brands.”
Most recently, McGibbon came from GoPro as the Director of North America Specialty Sales. As a senior-level Sales Leader, McGibbon brought his extensive outdoor experience to the consumer electronics channel, helping GoPro drive relevancy, revenue growth and distribution expansion across specialty channels. Before GoPro, McGibbon worked as the Chief Revenue Officer and as a member of the Board of Directors at Snow Peak USA. He helped lead the evolution of GTM strategies, retail footprints and the execution of unique and distinct brand experiences. Before that, as Vice President of Sales at Yakima Products, Inc., he led more than 100 team members across International Sales, Service, Warranty, Business Development, and the Independent Sales Rep Organization. McGibbon’s connection in the outdoor industry runs deep. He has also worked with renowned brands such as The North Face, New Balance, Sierra Designs/Kelty/Slumberjack/Ultimate Direction, and Mountain Hardwear throughout his career.
“Over the past quarter century, I’ve had the privilege of leading sales and international distribution strategy in the outdoor, lifestyle, sporting goods, action sports, cycling, and automotive industries,” said McGibbon. “Having the opportunity to leverage my experiences to steward such iconic brands within the Cascade Designs portfolio is entirely motivating. I believe in building inspired, collaborative teams that work cross-functionally to fuel relevancy, growth, and responsible expansion. I look forward to celebrating our collective successes across the organisation. Together with our strategic partners, distributors, retailers, and reps we will achieve even more.”
For more information about Cascade Designs, please visit: https://www.cascadedesigns.com.
