SPORTSSHOES.COM ANNOUNCES UK RETAIL PARTNERSHIP WITH GLOBAL OUTDOORS BRAND YETI
SportsShoes.com has announced a new UK retail partnership to stock lines from global designer, retailer, and distributor of innovative outdoor products YETI.
The partnership sees a selection of YETI’s performance-led products being made available for the UK running and outdoor community to purchase through the £93.3m turnover retailer’s website.
Headquartered in Austin, Texas, YETI was founded in 2006 and is globally renowned for outdoor lifestyle products that are built to withstand the rigours of life outdoors.
The initial YETI range available through SportsShoes.com includes its premium, ultra-durable coolers, vacuum-insulated stainless-steel drinkware, and rugged outdoor bags.
Established in 1982, Bradford-based SportsShoes.com offers customers in the UK, Europe and Scandinavia more than 15,000 products from 150 global running and outdoor brands.
From a running perspective these include Asics, Nike, Adidas, Hoka, New Balance and Brooks whilst in terms of outdoor they include Salomon, Montane, Rab and Patagonia.
Commenting on the partnership, SportsShoes.com head of buying, Russ Hinkles, said: “YETI has a fantastic reputation for performance-led, durable products, so to bring it to our community of runners and outdoor athletes is a real moment for us.
“The brand resonates strongly with customers who take their training and time outdoors seriously and expect their gear to perform every bit as hard as they do.
“We are committed to offering our customers the very best brands in our space, so teaming up with YETI as its UK retail partner is testament to the strength of the community we have built and our position as unrivalled in running.”
For further information, visit www.sportsshoes.com
