Orvis adopts HD Wool Apparel Insulation for its new Anchorage Pieced Field Jacket

HD Wool Apparel Insulation has partnered with Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, in the development of its new Anchorage Pieced Field Jacket now available in Orvis retail stores and online.

Orvis used fabric from three renowned British companies, with over three centuries of experience between them to create this extraordinary jacket that protects from the cold and damp. The outer shell is a weather resistant classic waxed cotton from Scotland’s Halley Stevensons who specialize in rugged, densely woven fabrics. The bottom panelling is a warm plaid from West Yorkshire’s Abraham Moon & Sons, one of the last remaining vertical woollen mills in Great Britain. The wool-insulated, quilted interior, made with British-based HD Wool Apparel Insulation, adds an extra layer of warmth in a weight that feels just right.

“We are excited to partner with the team at HD Wool to be one of the first brands to adopt its HD Wool Apparel Insulation in the US,” said Ben Johnson, Orvis Director of Merchandising – Men’s. “Consumer reaction to our new Anchorage Pieced Field Jacket has been extremely positive and we look forward to further collaborating with HD Wool in the development of our product line.”

Developed for outdoor and lifestyle apparel, HD Wool Apparel Insulation is 100% natural, renewable, and exceptionally durable. Furthering its excellent temperature regulating and moisture management properties, HD Wool Apparel Insulation is actively supporting farmers to start the ReGenerative Agricultural process by having their land subjected to an annual Ecological Outcome Verification set forth by the Savory Institute to show progress in Land to Market objectives. HD Wool Apparel Insulation is the first Global Supply Chain partner of the Savory Institute. Additionally, the hand selected British wool that is used to make HD Wool Apparel Insulation is fully traceable back to a farm group upon which it is grown and sourced via The Woolkeepers, the company’s bespoke quality assurance platform. 

“We are delighted to collaborate with our friends at Orvis, a leader in outdoor pursuits,” said Gary Lucier, HD Wool Apparel Insulation Sales Director, North America. “Both companies share an authentic heritage and a vision for doing the right thing. We look forward to developing their product range further together.”

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