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NEWS FROM SCANDINAVIAN OUTDOOR GROUP
| new year has started and I think all of you are looking forward to the opportunities this year will bring. At least that is the case for me, who started as Secretary General for Scandinavian Outdoor Group this fall. Finally we see the outdoor industry planning in every possible way make sure to meet both each other and the consumers. There are trade shows, outdoor festivals and meetups planned to happen in the near future. / David Nordblad, Secretary General SOG SCANDINAVIAN OUTDOOR AWARD The winners have been selected! Five products in total received a Scandinavian Outdoor Award for the Fall/Winter 22/23 season. Alfa Sko was named Overall Winner, the finest award of them all. And Silva from Sweden took home the Sustainability Award. Photo: Piotr Drożdż  OVERALL WINNER Alfa Sko, Stad Alfa use 100% wool from Norwegian sheep in their new boot Stad, its woven to give better tear resistance than more commonly used felted wool.  SUSTAINABILITY AWARD Silva, Terra Scout Silva has found a very exciting way to reduce their products impact on the environment with an innovative way of using hemp in their headlamps instead of plastic.  HARDWARE AWARD Iamrunbox, Pannier Rolltop 22L A great combination of usability and reusability when recycled plastic is used in a pack that can handle all your daily activities, such as commute by foot or bike to avoid using your car but still bring what you need.  KIDS AWARD Reima, Megapito This is a very warm boot for the kids who spend a lot of time outside. It has insulation from Primaloft that is both recycled and keeps feet warm down to at least -30 C.  FOOWEWAR AWARD Polyver Sweden, Classic Winter Boot Designed, developed, and produced in J mtland, Sweden. The new Classic Winter Boot represents 15 years of customer feedback, testing and development to get to the final design. www.scandinavianoutdooraward.com |
