BERGHAUS APPOINTS EXPERIENCED LEADER FOR GLOBAL MARKETING PUSH

Adam Field is an experienced senior marketing professional. He has spent the past 19 years working within and leading global marketing teams across some of the biggest names in retail and sport, including Reiss, Nike, and Chelsea FC, focusing on digital-first and brand marketing strategy. Field’s most recent role was head of marketing at Reiss, where the projects he led on included a multi-year partnership with the McLaren F1 team, Reiss’ first ever Pride collection in collaboration with Tom Daley, and launching the brand on new channels such as TikTok.

Berghaus is currently experiencing sustained brand growth in multiple markets, building on its strong foundations in the UK. Well established across Europe, the brand was recently launched in the USA, and more territories will be opened up in the near future. As vice president for marketing, Field will lead the team that is responsible for developing and rolling out globally relevant brand activation, and working with local teams and commercial partners to bring Berghaus to life in the right way in every market.

Adam Field comments: “From my first conversations with Charlie Pym and Penny Herriman from Pentland, it was clear that there’s huge energy, ambition, and momentum behind the Berghaus brand, and a bold vision for what comes next. With global expansion and new innovative product launches, this role is a rare opportunity to help shape the future of an iconic British brand and disrupt the outdoor category. I can’t wait to get started, meet the wider team, and be part of what’s ahead.”