Following successful online conservation fundraisers coinciding with Earth Day in 2020 and 2021, Smartwool are to partner with the European Outdoor Conservation Association (EOCA) in 2022.
Donating 10% of eCommerce sales (€2’000 minimum) between the dates of April 18-25.
Celebrated annually on 22 April since 1970, to demonstrate support for environmental protection. The theme for this year is Invest in our Planet! Smartwool one of a number of businesses supporting the EOCA fundraiser that will enable investment in vital conservation work around the planet. Notably EOCA’s two-year focus for 2021 and 2022, Wild for Nature: EOCAs Landscape Legacy Project, focused on addressing the loss of biodiversity in landscapes around the world.
To help choose how EOCA funds are spent, Smartwool customers will also be encouraged to join the EOCA public online vote – open between the dates April 20-May 4.
There information on shortlisted projects requiring urgent funding can be found categorised into Water, Forest and Wild Places, by visiting: https://www.eocaconservation.org/project-info.cfm?pageid=19
To browse Smartwool’s latest collection of comfortable, merino wool clothing that are perfect for Spring adventures head to: www.smartwool.co.uk.
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