On Cloudaway x SOUTH2 WEST8

On announces a collaboration with SOUTH2 WEST8, a brand owned by Japanese apparel company Nepenthes. The outcome of this collaboration, the Cloudaway S2W8 will be released on December 3rd.

SOUTH2 WEST8 started out as a clothing store at the eponymous address in Sapporo, Japan before evolving into the clothing brand it is today. Officially launched in 2002 the contemporary outdoor brand draws its inspiration largely from Tenkara fly fishing and Japanese life and style in the vast land and rich nature of its Northern Island, Hokkaido.

The clothing line focusses on pieces that are designed with technical details specifically to be worn during fishing excursions and more city-friendly options inspired by the outdoors. SOUTH2 WEST8 is part of the Nepenthes group and were one of the early supporters of On.

On is a sportswear brand founded in the Swiss mountains 12 years ago. The brand is rooted in performance running, design and nature and has the goal to revolutionize the sensation of running by empowering all to “run on clouds”. During its rise, a massive and ever-growing community was inspired by product and brand and started a movement by wearing On every day and for any occasion. This demand was answered with additional street-ready styles which are still full of On’s signature performance technology.
​The strong connection to nature while looking for modern perspectives and solutions for design, performance and sustainability are a solid common ground for both brands to join forces.

For the collaboration, the two brands chose the On Cloudaway as base. The model is the ultimate travel-mate for experiences from outdoor environments to city adventures and fully equipped with the performance technologies that On cultivated in the development of running shoes. It includes the On CloudTec® technology sole system providing superior cushioning, and a midsole with the On proprietary Speedboard®, which enhances kick rebound. The upper, made of vegan suede and lightweight mesh, is over 85% recycled material, making this a hybrid outdoor shoe that combines On technology with a sustainable perspective.

Paying tribute to nature as source of energy for both brands and the commitment to design she SOUTH2 WEST8 Cloudaway carries the asymmetrical applied graphics of iconic SOUTH2 WEST8 visual identity in a bright forest green for the seasonal collection. ​ It will be available from December 3rd online at and selected retailers worldwide.

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