Merrell and Sweaty Betty unite to launch Hiking Capsule

Prepare to elevate your outdoor adventures to a whole new level with the dynamic collaboration between Merrell, the world’s leading outdoor footwear brand, and Sweaty Betty, the iconic British retailer specialising in women’s activewear.

Along with this new capsule collection, this partnership is a celebration of sisterhood, empowerment, and the boundless wonders of nature. 

Launched on March 25th exclusively on merrell.com/uk and April 2nd on sweatybetty.com, this capsule collection is set to redefine outdoor fashion and functionality like never before. Breaking barriers and blurring boundaries, it’s the first time these sister brands have joined forces to create apparel, accessories, and shoes together. 

In a recent global survey, it showed young adults report the highest levels of loneliness, with nearly a third indicating that they feel very or fairly lonely. Merrell and Sweaty Betty are advocating for women to discover the simple power of the outdoors to combat the loneliness they might face. 

“We know women are willing to try all sorts of methods when it comes to self-care and, together, our brands are championing the solution that the most available, long-term form of self-care is getting outside and moving your body,” said Vice President of Marketing Lindsey Lindemulder. “This year, we’re rallying around a celebration of sisters and togetherness – whether that’s your actual sister or your community, women are able to refresh and treat themselves when spending time with each other outdoors.” 

The collection stands at the intersection of fashion and function for the outdoors, including: 

• The all-new versatile Moab Speed 2, designed to make you rethink what hiking footwear looks and feels like 
• The stylish, sporty Speed Fusion Web sandal – with a modern outsole and fresh aesthetic 
• A complete, head-to-toe capsule, made of unique versions of Sweaty Betty’s best sellers including Swifty Workout Tank, Power Bra, Power Cargo Short, Power Cargo Workout Legging, Athlete Seamless Workout Tee, 2-in-1 Hiking Jacket, Convertible Hiking Pant and Whisper Anorak 
• Accessories including Crest 8L Sling and Crest 1.5L Lumbar Pack 

“We followed the creative direction of “rewilding” which translates into a safari-inspired collection that manifests into a high concept collection of functional activewear, focused on the outdoors,”said Sweaty Betty Chief Product Officer Catherine Tooke. “The fearless, instinctive approach to bold colours and prints results in an explosion of cloths, saturated materials and texture.” 

Merrell and Sweaty Betty’s design teams incorporated elemental summer utility through re-enforcement of fabrics and functionality. 

The collaboration is a testament to Merrell’s More Less campaign, which takes aim at the gimmicky self-care market and reminds women the simple power of the outdoors. The call to action is for women to redefine how they approach self-care and getting active outdoors, and the gear you wear is the first step. The partnership also supports Sweaty Betty’s wider “Spring It On” messaging for the season, encouraging women to feel good with their sisterhood, to get together with their friends and get outside this spring. 

“This collection will give her the confidence and style she needs and enable her to go on any adventure with the sisters in her life,” said Lindemulder.  

So, what are you waiting for? Join the movement, redefine self-care, and spring into action with Merrell and Sweaty Betty. For more information about Merrell and Sweaty Betty, visit www.merrell.com/uk and www.sweatybetty.com