|Vango Announce New Partner in Germany|
|AMG Group, one of the UK’s leading outdoor equipment companies, announce the appointment of a new partner to manage sales of their leading Vango camping equipment brand in Germany and Austria. Trek Touren join the Vango International family and will begin working with Vango, and parent company AMG Group on the 1st of May 2021.|
Erik Wolbert, AMG Group International Business Development Manager, will oversee the transition period from Vango’s previous distributer, Sport-Tech, providing any assistance customers require during the period. Sport-Tech will continue to deliver Vango customer orders until the 31st of July 2021.
Commenting on the appointment, Stephen Newlands, AMG Group CEO, said: “It’s been a real pleasure discussing our plans with Marcus and the team at Trek Touren, and I am sure Trek Touren will be an excellent partner and custodian of our Vango brand and business in Germany and Austria. The marketplace in Europe is changing, and AMG Group has chosen to operate more closely with our key retailers in the territories, managing our operations in these key markets directly. The appointment of Trek Touren reflects this strategic direction. We’re excited to begin this next chapter in the German and Austrian markets”.
Marcus Bauer, Managing Director of Trek Touren commented: “We are extremely pleased to be adding Vango to our brand portfolio. In many ways, it complements our existing brand and product range, whilst adding a new dimension to our business as we investigate and target new sales channels with some highly innovative Vango equipment, across multiple end user groups”.